Washington, D.C. – Today, Business Forward Foundation published a training manual, Making the Business Case: Green Jobs. It offers business leaders guidance on how to most effectively talk about jobs in the changing energy sector when they speak to local media. 

“Business leaders understand the changing energy sector and the economic opportunity for generating green jobs in their communities,” said Jim Doyle, president of Business Forward Foundation. “Our training manual offers tips on how to effectively make the case for increased investment in renewable energy.”

The training manual covers six common points business leaders make, key facts and statistics about the shift from fossil fuels to renewable energy, and key points business leaders should keep in mind when they talk about green jobs. It also includes eight rules to follow when talking to local media.

Along with the training manual, Business Forward Foundation released a podcast episode on how to talk about green jobs. In the podcast, Ed Meier, senior consultant to Business Forward, asks Jim Doyle about workforce changes in the energy sector and the environmental and economic benefits of shifting from traditional fossil fuel jobs to green jobs. 



The Business Forward Foundation is an independent research and education organization that takes a business-minded look at policy issues affecting America’s economic competitiveness. Our work combines insights and advice from business leaders across the country with rigorous policy analysis. Through white papers, issue briefs, conference calls, and other events, we educate policy makers and the public about climate change, immigration reform, infrastructure investment, the future of work, and other critical issues.