The U.S. Small Business Administration recently launched its second annual InnovateHER challenge to encourage businesses to develop innovative products and services that improve the lives of women and families. Last year, the challenge reached 1,000 entrepreneurs through 100 local competitions. This year, the entrepreneurs have the opportunity to compete for prize money totaling $70,000, provided by Microsoft.

On the conference call Business Forward hosted on October 15, business leaders heard from Erin Andrew, Assistant Administrator for Women’s Business Ownership, to learn about the SBA’s national InnovateHER challenge. This call was a part of our women in business series.

Listen to the conference call below.